OMT 2026

How do you scale digital sales for a complex, high-involvement product in the €1,400 premium segment when the market is dominated by a seemingly overwhelming incumbent? On the big stages at OMT and OMR, we at 390° shared exclusive insights into our award-winning best practice.

In this presentation, we reveal how we broke away from traditional funnel structures using a minimal media budget and a relentless YouTube-only strategy. Rather than relying on short-lived social media hype, we leverage data-driven video marketing that perfectly maps the complex customer journey of modern consumers.

Our Core Expertise in Focus:

• Full-Funnel YouTube Marketing: How smart YouTube ads and tailored ad sequencing transform cold traffic into ready-to-buy leads.
• YouTube SEO & Content Architecture: The art of structuring organic video content so that it consistently achieves top rankings in video search while feeding both the YouTube algorithm and modern AI search engines (Search Generative Experience).
• Video Conversion Optimization: How strategic storytelling and trust-building content shorten the exceptionally long consideration period for premium products and maximize ROAS (Return on Ad Spend).

We prove that sustainable visibility is no coincidence, but the result of video content systems optimized for both humans and machines. 390° stands for measurable performance and strategic YouTube marketing that permanently establishes brands as authorities in their niche.