How do you sell a high-involvement premium product in a market saturated with loud competitors? That is precisely the question Philip Günther (390°), Alex Wolf (390°), and Florian Weissheimer (Bosch) address in their masterclass on the YouTube-first approach of the Bosch Cookit.
Together, we demonstrate how we at 390° aligned the entire funnel—from the initial thumbnail impulse to pinpoint audience targeting—for maximum relevance. Instead of pursuing reach at any cost, we intentionally focus on users with high purchase intent and develop content formats that perform right where purchasing decisions are increasingly made: in the living room, on the smart TV.
This masterclass provides an inside look at our strategic approach and shows how content, creation, and media can be precisely integrated to achieve maximum impact, even with a limited budget.
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