DMEXCO 2026

Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) are fundamentally transforming digital visibility. If you don't appear as a source in the synthesis answers of Perplexity, Gemini, ChatGPT Search, or Microsoft Copilot, you become invisible to consumers. One key lever remains heavily underrated: video content. According to recent data, around 23% of all content served by Google relies on training data from YouTube videos—and 94% of these videos are long-form formats. But why is simply copying and pasting this strategy still not the right path for every industry?

‍

In this masterclass, 390° and Sistrix present exclusive study findings: We reveal crystal clear insights into which national and international brands rank in AI search engines, what content drives those rankings, and how algorithms process and index video content.

Industry-Specific Cases & Solutions: We derive concrete best practices and actionable strategies from the study for three key sectors:

• Tourism & Destinations: How visual dream destinations and explainer videos land top recommendations in AI travel planners.
• FMCG (Fast-Moving Consumer Goods): How consumer goods brands targetedly guide purchasing decisions in AI Overviews and build brand trust.
• B2B Manufacturers: How complex industrial products and high-involvement solutions become anchored as primary fact sources in LLM responses.