To increase engagement within the community, we worked with ZauberTopf to develop a data-driven content strategy that built on the brand's strengths:

• Authentic communication: Dési as a brand ambassador strengthened the emotional connection to the community and ensured a personal, trustworthy approach.
• Cross-platform content: From YouTube to Instagram to performance marketing - the content was specifically optimized for different channels to achieve maximum reach and interaction.
• Performance-driven scaling: Particularly successful content was further boosted by targeted paid campaigns with mini-budgets to boost organic reach.
• SEO optimization: Evergreen videos with high relevance ensured that ZauberTopf achieved top rankings in Google searches for relevant keywords.

Community engagement: The community was sustainably strengthened with interactive formats, exclusive offers in the ZauberTopfClub and close support for the social media channels.

The collaboration between ZauberTopf and 390° achieved outstanding results:

• 100,000 ZauberTopfClub subscriptions
• 502,000 Instagram followers with 128 million annual views
• 223,000 YouTube subscribers with 18 million annual views
• 500,000+ views on individual Evergreen videos
• Top rankings in Google search through targeted content strategy
• Efficient paid campaigns that optimally reinforced top organic performers

The combination of authentic storytelling, strategic community management and data-driven performance optimization made this cooperation a complete success.

ZauberTopf x 390° - A case that proves that content marketing not only generates reach, but also creates real brand loyalty.